CRM News : SAP Outlines SMB Strategy at CeBIT

SAP has ratcheted up its campaign to increase its middle market customer base with the rollout of several new applications. At the CeBIT trade fair now taking place in Hannover, Germany, the company introduced an enhanced All-In-One application that offers some 80 micro verticals and is componentized even further for rapid redevelopment by partners and deployment by customers. In addition, SAP announced plans to deliver updates to its Business One product line, designed for the smaller end of the SMB market